Ifivethetee-My students stole My heart shirt

Some designers like Williams and LVMH Special Prize–winner Vejas Kruszewski already have name recognition. Others are brand new, like Jawara Alleyne, who graduated from Central Saint Martins this year. “It’s a huge benefit for me having just graduated from university, because two things that you don’t often get as a young designer are opportunity and time,” says Alleyne. “It’s important to start small and to figure out the My students stole My heart shirt Besides,I will do this stepping stones to go from being a recent graduate to someone who actually has a space within the marketplace. What’s important for me is taking the time to figure out my offer and my product and my customer.” Being able to choose what he sells and explore new directions without restrictions and demands, Alleyne expects to develop a more holistic relationship with his customers. “One of the benefits [of APOC Store] is that because I’m able to just sell what I want to sell I can test out my product range and figure out who my customer actually is,” he adds.

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